Making Room For Pride: Beyond Blueprints, Into Belonging

A deeper look into inclusive design with MagickHome

When we launched Make Room For Pride, we didn’t just ask people to share their stories. We invited them to open up about what home really means when the world outside often asks you to shrink yourself.

As the entries poured in, it became clear that this was never just a campaign. It was a window into lives that rarely make it into the design conversation. Homes that didn’t follow the usual rules. Spaces built from resistance, reclamation, and quiet joy. Stories that made us pause, reflect, and rethink everything we thought we knew about what a home should be.

What does it mean to truly design for someone?

At MagickHome, design doesn’t start with blueprints or floor plans. It starts with people. Before we suggest a single material or layout, we ask what truly matters to the person living in that space.

Is it softness? Stillness? A splash of joy? A sense of control? A need to feel seen?

Sometimes it means using warmer palettes and layered lighting for comfort. Sometimes it’s creating more fluid spaces that break away from traditional labels. Sometimes it’s just building a little nook where someone can read, think, or rest - without needing to explain why.

It’s about noticing the little things. The placement of a mirror. The height of a shelf. The texture of a wall. The way sunlight hits a certain spot in the afternoon. These are small decisions, but they hold weight. Especially for someone who has never truly felt reflected in the world around them.

The MagickHome approach

We don’t design from a fixed template. Every home we create begins with a conversation - often many. We listen first. We unlearn defaults. And we move with care.

That might mean tossing aside the usual room labels and designing a layout that feels more intuitive. It might mean suggesting deeper wardrobes that hold more than just clothes, or picking fabrics that feel good on the skin after a long day. It often means slowing down the process, so we can truly understand the life being lived behind the brief.

More than anything, it means honouring identity. Not as a design trend. But as a foundation.

Moving beyond conventional categories

A lot of home interiors are shaped by invisible scripts. Master bedrooms. Couple’s wardrobes. Boy’s room. Girl’s room. Even furniture often assumes a type of person who will use it.

We don’t buy into those boxes.

Our clients show us that homes are so much more than these defaults. A home can be a place where pronouns are understood without correction. Where love isn’t assumed, but affirmed. Where freedom can be found in the way a space opens up for you, without restriction or judgement.

The movement is just beginning

What started as a Pride campaign has now become a long-term shift in how we think, design, and build. It’s shaping our internal discussions, our studio practice, our material choices, and even our language.

Every story we received reminded us that home is not a luxury. It’s a need. And that need looks different for everyone.

We’re committed to making space for all of it.